Henry Poole creates unique jacket fabric with Land Rover

Combining the creative talents of two quintessentially British brands, Savile Row tailor Henry Poole has joined forces with 4x4 and SUV manufacturer Land Rover on a new fabric in recognition of the latter's 50th anniversary. Only 120 metres of lambswool material has been produced, made with colours inspired by the exterior paint tones of the original 1970 Range Rover - Davos White, Bahama Gold and Tuscan Blue - which are combined into a jaunty twist on the classic houndstooth check. (Additionally, these same shades will influence the new Range Rover Fifty limited-edition car range.)

Woven in Wellington, Somerset by Fox Brothers & Co, the fabric will shape 50 bespoke jackets made exclusive to Henry Poole & Co. 

"It has been a fantastic opportunity to work with [Land Rover Chief Creative Officer] Gerry McGovern and develop a jacket to celebrate the 50th anniversary of Range Rover," says Simon Cundey, Henry Poole & Co's Managing Director. "The cloth has been inspired by a heritage colourway yet designed to have a modern casual twist, which can be worn with timeless elegance. The comfort that comes with Henry Poole pure bespoke completes the pinnacle of Savile Row tailoring. Both brands have traditional roots with a modern approach that offers the very best in quality and luxury.”

henrypoole.com, landrover.co.uk