The World’s First Perfume for Mindfulness

It’s not every day you discover a perfume formulated to ienhance mindfulness and intuition.  A new fragrance by the wellbeing brand Vyrao promises not one, but both of these benefits with their new perfume The Sixth..

Vyrao has pioneering form in the wellbeing space. Founded by the influential fashion director turned wellbeing advocate Yasmin Sewell, Vyrao launched last year with five fragrances formulated to inspire different emotions, from self-love and courage to clarity.

Though we all instinctively know the power of scent to inspire different feelings and emotions, recent research proves not only that scent is the most powerful of our five senses, but also that  75% of the emotions we feel every day are inspired by scent.

The Sixth takes this concept to a whole new level by working directly with a psychic and a perfumer whose inspiration comes from both science and tinctures used by Benedictine monks for meditation.

It has been two years in the making, and reading into the research, it’s easy to see why. Working closely with perfumer Meabh McCurtin and the Science of Wellbeing program at International Flavors & Fragrance (IFF), Vyrao have included ingredients in The Sixth, including cypress and patchouli, scientifically proven to make users feel more mindful. Taking on the intuition part, the brand worked with Katt Nicholson, a psychic advisor to the founder, who channelled ingredients that help users connect to their sixth sense.

“Intuition is greatest gift we all possess,” says Yasmin Sewell. “We all have the antenna, it’s just the work we do and the tools and rituals we use to open it.” 

Early reports suggest this airy, uplifting  scent does what it says on its platinum bottle.  Who wants to try it? We do.

The Sixth, eau de parfum for mindfulness and intuition, 50ml, £165