Summertime, and the rosé is flowing. Picture the scene - the South of France, a sun lounger, a paperback splashed by the pool; taking a deep breath of blossom-scented warm air, you lean down to pick up your chilled glass of crisp rosé. Bliss. Fortunately this dream has become reality with the recent launch of rosé and lifestyle brand Eau de Provence's 2024 Vintage. Eau de Provence's declared mission is to bring the wine industry into the 21st century, blending grape expertise with the contemporary DNA of a lifestyle brand. Its 2024 Vintage is a vibrant combination of ripe peach, zesty citrus and white orange blossom, a fitting tribute to the founder’s shared vision: a new era of rosé by pioneering a drink which intertwines the worlds of lifestyle and wine into one curated (and, importantly, sustainable) bottle. The result is a holiday for your senses, toasting the lazy summer days of Provence.
A New Addition to Rosé: Eau de Provence launch
18th July 2025
The newest member of the Rosé family has arrived, Eau de Provence, fresh from the slopes of the South of France. We share the details of why 2025 is a year for rose-tinted glasses.
Hailing from hillside vineyards which benefit from the Mediterranean climate - think sunkissed summers and milder winter months - Eau de Provence is the Côte d’Azur in a bottle. The iconic beaches of St Tropez meet the fashion-forward elegance and timeless culture of the city of Cannes in a full-bodied combination of local grapes. The result of pressing a mixture of Grenache Noir, Cinsault, Syrah and Vermentino varieties is a refreshing symphony of flavours which celebrates fruit front and centre, and allows this newest addition to the world of rosé to maintain the elegant profile synonymous with its AOP region.
This innovative young brand captures the essence of old-fashioned elegance and contemporary style with a product which seeks to fully immerse your senses. Brimming with delicate freshness and characterful minerality, a crisp glass of the Eau de Provence 2024 Vintage is the perfect accompaniment to your evening. The earthy aroma is a mark of the quality of the wine, offering a grounded taste of the vineyards of its origin. Sit back, relax, and - whether in an English garden or anchored in the turquoise waters of St Tropez - allow the silky notes of peach, citrus, and white blossom to invade your summer.
Since Eau de Provence is crafted to walk the line between modernity and tradition, it has been designed with epicurean pleasure seekers from all walks of life in mind. The result is a brand which offers a sophisticated experience at an accessible price point, transporting you to the Riviera regardless of your budget (making splashing out on two bottles instead of just the one even more justifiable). The lingering freshness of the 2024 Vintage invites another sip, the taste enhanced by the knowledge that the brand prioritises environmental responsibility, choosing only eco-friendly solutions. By collaborating with local artisans to transform plastic waste into products of value, a glass of Eau de Provence not only offers a moment of presence and pause in your hectic summer schedule, but secures the sustainable future of winemaking and lifestyle for generations to come.
