Property Of The Week: Principal Tower

Situated in the sweet spot between Shoreditch, City of London and the Silicon roundabout is the thriving community of Principal Place. The showpiece of this community-led complex, Principal Tower, is one of the tallest residential buildings in London. It is also the first residential tower in London designed, in its entirety by acclaimed architects, Foster + Partners, the firm behind Ernest & Young Riverside, City Hall and The Gherkin. It was awarded the Best Residential High-rise Development at the highly prestigious International Property Awards.

Comprising of 299 luxury apartments containing the highest standards of interior design and attention to detail, each one is flooded with natural light and includes many locally sourced hand-crafted elements. Residents can also enjoy a range of luxurious amenities that include an infinity pool, spa, sauna, state-of-the-art gym overlooking the piazza, a cinema and residents lounge. Access to a 24-hour concierge service is also available, as well as access to regular act activations and pop-up events - the 1.2 tonne James Burke sculpture outside will clearly be a talking point.

Highlights of the area include the Light Bar, a modern British bar and restaurant set in a refurbished Victorian power station that serves exceptional cocktails and a cracking Sunday Roast. The tempting aroma of Black Sheep Coffee will lure people in from all quarters and Vagabond Shoreditch, a wine and tapas bar with an open-air rooftop garden, is the ideal spot to enjoy a chilled bottle this Summer. The area boasts a wide array of food and retail facilities including The Allegory, Polu Poke, Little Farm, Camino and BLOK.

A stone’s throw away from Shoreditch High Street Overground and Liverpool Street, the transport links are impeccable and with Crossrail due to open in Summer 2022, it couldn’t be easier to get around the city. And if you’re flying nationally or internationally, London City Airport is just 20 minutes away making Principal Place the perfect destination for business travellers and adventure seekers alike. 

‘New and Ready to move in’ apartments are available now, starting at £1.075M. Contact [email protected] or see more at principaltower.com