Property Of The Week: The Broadway

Over the past decade, London’s Victoria has gone from transport hub to cultural and culinary hotspot, thanks to the likes of Hamilton, M Restaurants and The Clermont Hotel taking up residence. Now the latest attraction has been unveiled: Northacre’s new living space The Broadway at Orchard Place. The Broadway boasts triple aspect panoramic views of some of the most instantly recognisable landmarks in London (Big Ben, Buckingham Palace, Houses Of Parliament, the London Eye, the Royal Parks).

Housed within six distinctive art deco buildings, the apartments themselves are timeless, elegant, furnished in the gentle neutral shades that recall a Brunello Cucinelli cardigan. The mixed use development includes  258 residential one- to-five-bedroom apartments and penthouses. There are numerous elegant touches: engineered oak flooring, Accents of copper and brass. Italian marble worktops in the kitchens, Corian baths and basins, fitted wardrobes and under floor heating.

Between the six towers of The Broadway is Orchard Place, which will become a contemporary wellness destination in Westminster, designed to nurture body, mind and soul. This blended lifestyle ecosystem, curated with stylish simplicity, will be unlike any neighbourhood in London. Orchard Place incorporates learnings from The Future Of A Life Of Well-being report commissioned by Northacre and produced by leading consultancy Avansere. The report highlights that the best developments will incorporate indoor, outdoor, physical and digital wellness experiences, as well as placing more emphasis on a development’s impact on the wider community and neighbourhood. In essence, The Broadway, offers a chance to witness first hand London’s imminent renaissance, as the city’s world class culture roars back into life in the post-pandemic world.

From £1.75 million. thebroadwaylondon.com