Molecule 01 exploded in popularity a decade ago, but unlike many other "fragrance hits" that come and go out of favour, this one has never waned because everyone who discovers it comes to love it, and becomes a repeat customer. This may may explain why Molecule 01 has been the best-selling fragrance at Liberty for years.
It's secret is in the chemistry between its single lab-created molecule Iso E Super, created at IFF in 1973, and its interaction between the skin and the human olfactory system.
Iso E Super is traditionally used as a base in many fragrances, but the perfumer at Escentric Molecule, Geza Schoen, has managed to craft a scent from this single ingredient in such a way that no other perfume house has been able to come close to replicating.
The aroma is characterised by a hyper-modern cedarwood note with a velvety sensation that hovers close to the skin to create an indefinable aura around the wearer. It is also said to act like an pheromone on those who smell it, making it something of a fragrance unicorn, and has made multi-millionaires of its independent founders. Whether the pheromone effect is true, or not, users of the fragrance describe it as addictive in a "I can't stop wanting to smell this" kind of way, and those who smell it on others, want to get closer.
Note: Iso E Super
From Escentric Molecule:
Iso E Super is one of those skin-sexy scents that makes you want to nestle into it. It's comforting, cocooning. Iso E Super has a marked intermittence. To the wearer, it seems to vanish and then re-appear. This is due to the way it bonds with receptors in the olfactory system, only slowly releasing to make way for a fresh charge of the molecule on the receptors.
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