1st November 2024
To mark the 60th anniversary of the classic Bond film Goldfinger, Burlington Arcade in Mayfair welcomes The 007, a pop-up experience with a bar offering signature drinks by Champagne Bollinger, The Macallan, Belvedere Vodka and Blackwell Rum, and a first floor boutique selling Bond collectibles. Sphere's Lisa Barnard attended the glamorous opening night
In a tribute to the cinematic legacy of James Bond, Burlington Arcade is hosting a unique experience, The 007, celebrating 60 years of the Goldfinger movie, harking back to 1964. The Arcade itself has been transformed into full-on Bond mode, with a gold sculpture of an Aston Martin DB5 suspended from the roof, and has rolled out a bespoke carpet featuring memorable lines from the script.
EON Productions, the creators of Bond films, has made the bold move of creating The 007 pop-up in partnership with the Arcade, and it is heaven on earth for Bond enthusiasts. Visitors are treated to an immersive experience, which will be open until 31 December 2024. It features two glamorous Bond-themed bars, serving signature cocktails and drinks, in partnership with Champagne Bollinger, Belvedere, Blackwell Rum and The Macallan.
Bond enthusiasts can revel in the iconic props on display from the film, including Oddjob's hat, a gold bar from Fort Knox signed by Sean Connery, Auric Goldfinger's golf shoes, Pussy Galore's gold waistcoat, the spyhole clock from his private plane and various Ian Fleming first editions. Most of these artifacts have never been exhibited publicly before.
A highlight is the Champagne Bollinger Goldfinger 007 Limited Edition Cuvée in magnums of 2007 vintage Bollinger. smartly presented in a bespoke Globe-Trotter Air Cabin case, complete with four Bollinger 007 engraved glasses. In numbered magnums 001-200 there is no doubt that 007 has been snaffled already, even at £3,500 per set..
The 007 boutique on the first floor offers a curated selection of collaborations and Bond collectibles available to purchase, all in time for Christmas. Highlights include a James Bond 2024 luxury advent calendar, and limited-edition framed prints. It's worth getting there early – the first 25 customers each day who purchase from the store receive a collector's edition poster of Goldfinger Sixty Years as a gift.
For serious collectors, a limited number of The Macallan’s highly sought-after 60th Anniversary Decades whisky sets are going under the hammer. All proceeds from this auction will be donated to charitable causes. Visitors can also admire – and potentially acquire – Fabergé’s Octopussy capsule collection, featuring the handcrafted limited edition Egg Objet.
The exhibition also showcases two exceptional timepieces from OMEGA – the only James Bond watches ever crafted in yellow gold. These include the Seamaster Diver 300M Commander's Watch from 2017 and the Seamaster Diver 300M James Bond Limited Edition from 2019, a tribute to the 50th anniversary of On Her Majesty's Secret Service.
To celebrate the 60th anniversary of Goldfinger and the launch of The 007 experience, a glamorous evening was hosted by EON Productions and Burlington Arcade, with support by the drinks partners. The Arcade was spectacularly lit and the dress code was 'Cocktail with a touch of gold'.
This 007 experience reflects the longstanding connection between James Bond and Burlington Arcade. Since 1936, brands associated with the film franchise have graced the Arcade, including Champagne Bollinger, N.Peal, Crockett and Jones, Globe-Trotter, and The Royal Mint. Further cementing this association, other 007 partners such as Orlebar Brown, BOGNER, Assouline, and Lock & Co Hatters are located within a stone's throw of the Arcade.
The 007 at Burlington Arcade is a real treat for Bond aficionados, combining immersive installations, collectible merchandise, and cinematic history. plus sound provided by Bowers and Wilkins.
The 007 is open until the 31st of December 2024 at 12-13 Burlington Arcade, Mayfair.
