Fashion and sport often make excellent bedfellows, and this is especially true where tennis is concerned. It's a sport that allows us all - both on court and off - to unashamedly hanker for a crisp white polo shirt and tennis shoes, a smart pair of shorts, bold stripes and well-cut blazers without feeling like we are auditioning as extras in a remake of Chariots of Fire.
With the Giorgio Armani Classic now in its 27th year, and presenting the best players in the world, it's fair to say the designer knows everything possible about how to make the sport and its spectators look effortlessly stylish and appropriate to the occasion.
Last year, and again this year, he has created kit for the courtside team of ball kids, ushers and officials, which will be available in limited numbers at special pop-up at The Giorgio Armani Tennis Classic as well as Giorgio Armani Flagship store on Sloane Street.
This augments his wider tennis-inspired fashion collection which stands out for both its subtlety, and it's fashion relevance. There are no screaming logos - and while timeless, it is not at all old fashioned.