Rumour has it that pyjamas help you sleep better… Well, it’s not strictly rumour, it’s scientifically proven. They help keep your body at a stable temperature, otherwise known as the “thermal comfort zone”, signalling to your brain that it’s time to rest. To be clear, these aren’t your usual polycotton PJs – we’re talking about the real deal, because material matters. Whether it’s natural linen, merino wool or mulberry silk, luxury pyjamas aren’t just about fashion, but about fibre too. So, we’ve picked a selection of pyjama sets designed to deliver both sweet and stylish dreams – helping you hit the REM cycle and wake up with a touch of Holly Golightly glamour. It’s called beauty sleep for a reason, right?
Luxury Pyjamas to Romanticise Your Night Routine
13th March 2026
From silk sets crafted in Italy to nightwear scientifically proven to improve your sleep, Pippa Lowe shares her pick of luxury pyjamas to help romanticise the ritual of bedtime.
Olivia Von Halle - For Prints Galore
A favourite with Gigi and Bella Hadid, Rihanna and Oprah Winfrey – Olivia von Halle nightwear is an ode to the 1920s lounging pyjamas worn by Coco Chanel, very chic. Each piece is crafted from 100% silk and, for many of the styles, beautiful hand-drawn prints come front-and-centre. Screen-printed onto each silhouette with care, our favourite print from the latest collection has to be the Allegra – a delicate pomegranate print nodding to the allure of the Italian countryside. Available as a pyjama set, camisole set, slip dress and robe.
Sleeper - For Night Out to Night In
At an event, I complimented a girl on her outfit – little did I know they were pyjamas, these pyjamas. If cost per wear is the matter that helps you to decipher whether to add a new item to your wardrobe, Sleeper pyjamas can ultimately be considered a two-for-one deal. Mainly because they look just as good going out for cocktails as they do tumbling into bed after cocktails. With detachable double-layer Ostrich feather trims, mother-of-pearl button closure and crafted from shimmery Lurex fabric, these pyjamas are handmade by skilled artisans over 6-12 hours. Available in Navy, Black and Burgundy.
TBCo - For Conscious Lounging
Fun fact, we spend approximately 1/3 of our lives sleeping. Meaning the concept of slow fashion is just as important with sleepwear as our daytime outfits. This is something that TBCo (B-Corp Certified, by the way) takes seriously, creating high-quality pieces that are made to last! The sleepwear collections are bold and bright, aiming to inject a pump of joyfulness into a day of lounging at home or a nighttime routine. Best of all, every PJ set comes with a cotton drawstring bag for travel and a matching scrunchie – perfect if, like me, you can’t sleep without bundling your hair up on top of your head. Our pick, the cropped cotton pyjamas in pink lattice, are made from 100% lightweight cotton poplin fabric with an oversized collar, frilled cuffs and buttons from recycled materials – turns out cute and conscious can go hand-in-hand.
Piglet in Bed - For Linen Lovers
Airy and crisp, linen is an optimum material for comfortable year-round sleepwear. With its natural thermoregulation and moisture-wicking properties, Piglet in Bed takes core focus on this wondrous fabric – expertly crafting linen and cotton percale bedding and sleepwear in the family-run textile mill in northern Portugal. Now, Piglet in Bed have an enchanting partnership with Morris & Co, printing iconic 19th Century floral patterns onto the breathable PJ sets (and matching bedding if you’re going for an uber coordinated nighttime routine). Monogramming is also available across the pyjama ranges for an added personal touch.
Webbs Blue Double Bough Cotton Trouser Set, £99 (+£9 for monogramming)
Webbs Blue Double Bough Linen Blend Duvet Cover (to match), from £139
Damson Madder - For a Touch of Whimsy
Having taken social media by storm and seen in every cool girl influencer’s night routine is the Damson Madder Antonella PJs – and for good reason. Damson Madder first rose to popularity with fun gingham prints and a touch of whimsy in everyday garments that the scrunchie-wearing Ganni girls craved. Now, through the cosy winter months, attention fell to their pyjamas – the Antonella style in particular. Made from 100% organic brushed cotton and finished with a ruffled trim and ribbon detailing – simply, what is not to love.
La Réserve x Morpho + Luna - For Refined Rest
For an aura of exclusivity, the La Réserve Boutique have launched a sumptuous limited-edition collection in collaboration with Morpho + Luna. The collection features a kimono, silk pyjama set and eye mask all in the “Suite 504” print. A pearly burgundy and cream design etched with floaty butterflies and fine-line elephants, each an emblem of the collaborating brands, this pattern is inspired by a Japanese Art Deco katagami stencil and the shade of red is completely intentional. In fact, the shade is taken from the Imperial Eiffel Suite (Suite 504) of La Réserve Hotel – giving the pattern its name.
Hand-crafted in Italy from 100% ivory silk and finished with mother-of-pearl buttons, this is loungewear at its finest and another that is perfectly suitable to throw on with some kitten heels for a comfortable evening co-ord. Shop the collection below.
Silk pyjamas set "Suite 504", €985
Silk kimono “Suite 504”, €985
Jasmine Silk - For Mulberry Silk Sets
Mulberry silk is considered the highest quality natural silk, with elevated durability, sheen and moisture-retention qualities compared to wild silk. At Jasmine Silk, it’s their speciality, with all pyjamas and bedding woven from 100% Grade-A Long-Strand Mulberry Silk. Its recent nightwear collection with Liberty London combines the hypoallergenic and gentle-skin properties of Mulberry silk with classic Liberty prints, our current fave from the collection is the Juno Feather print – a lavish iridescent teal pattern picturing vibrant peacock tail feathers.
Eberjey - For Plant-Based PJs
Plant-based fabrics are somewhat forgotten heroes, so let’s give a moment to TENCEL™ Modal. This buttery soft fabric made from beech wood pulp is where the Eberjey Gisele Pyjamas were born. A best-selling item for its incredible softness, the Gisele PJs have a roomy, relaxed silhouette that is enhanced with the natural drape of the modal fabric. Keeping things simple after a PJ guide full of prints, our pick is the Gisele Relaxed Short Set in Seafoam/Ivory – clean and timeless.
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