Discovering Bollinger Champagne and Aston Martin’s House of Q

Words by
Candice Tucker

1st August 2024

Don’t miss visiting The House of Q! A new collaboration in Burlington Arcade by Aston Martin in collaboration with Champagne Bollinger, the pop up celebrates 60 years of Goldfinger, the first James Bond movie featuring the iconic DB5.

Champagne Bollinger debuted in the Bond films with "Moonraker" in 1979, establishing itself as the official champagne of the British secret agent. Over the years, this partnership has become an integral part of both brands' legacies.

House of Q - drawings and a bottle of champagne

Visitors to The House of Q can enjoy a speakeasy Champagne Bollinger bar, featuring the iconic PN cuvée by the glass and bottle. The bar is decorated with technical drawings, sketches, and schematics from the archives of Aston Martin and EON Productions. A top-secret Q flight case and hints of a future Aston Martin model are also on display for those keen to uncover more.

House of Q - champagne and 007 box

The entrance to The House of Q is disguised as a magazine newsstand inside Burlington Arcade, where visitors can find V57, a special James Bond anniversary edition of Aston Martin’s luxury lifestyle magazine.

House of Q - a man standing outside the shop pouring champagne

Upstairs, the Configurator Lab allows guests to collaborate with Aston Martin design experts to configure their ideal Aston Martin. The House of Q has been hosting daily events, including design workshops by the Aston Martin design and engineering teams.

Champagne Bollinger x 007 stand

Victoria Carfantan, Director of Champagne Bollinger UK said: “Champagne Bollinger is delighted to be part of the celebration of the 60th anniversary of Goldfinger alongside Aston Martin. The Burlington Arcade is the perfect location to showcase both brand’s longstanding partnership with 007.”

Don’t miss your chance to visit!

Find out more: www.007.com/aston-martins-the-house-of-q/